![]() Yes, there is a much more in-depth process to creating a full-blown Content Marketing Strategy. Use that list to create a new list of blog articles (or web page content) that will answer those questions succinctly and clearly.īefore you start cranking out blog articles, take a look at your website pages and see if the answers to any of those questions should be placed on a relevant page.įew things instill a sense of loyalty in potential customers like going to a company’s website and finding the exact answer to the exact question they have. Ask your distributors what questions leave them stumped when their clients ask them about your product.Contact some loyal customers to find out what they want to know from companies that manufacture your product category.If you have a customer service call center, check out the call records to see what the top 5-10 most common question are.Here are some resources that might have some insights into what your potential customers want to know: ![]() Great content serves an immediate purpose, is actionable and meets a pain point. Make a list of questions you know your customers (or even your customer’s customers) have. Here are 3 steps to help you get started creating better content TODAY. You can start conducting buyer-interviews while creating content and then make adjustments to future content based on your findings. You can still start creating better content today based on what you do know. If you haven’t conducted proper research about your audience -including how they research for products, what they want in a product and how to win their loyalty -in the last three years then you can’t be sure you’re delivering the right information in the right way.īut don’t worry. ![]() Of course figuring out exactly who your target audience is and what they want to know will take time.Įven if you know your company mainly targets dealers, distributors and builders, understanding the ins and outs of your audience is another step entirely. If your audience believes that you’re the expert in your field, you’re not going to have to convince them that your products are better because of X, Y and Z. Notice how the farther down the funnel, the more in-depth the information.īusinesses that are really taking off these days are those that are positioning themselves as all-around experts in their industry. In this example, you can see the different types of information a builder would want based on where they are in your sales funnel. ![]() Consumers farther along in the sales funnel will want more specific and technical information. That means stepping outside of more traditional selling tactics and offering up content that educates your audience about more than your product’s features and benefits.Ĭonsumers want to know different types of information about your products and industry based on where they are in your sales funnel:Ĭonsumers at the top of your funnel are looking for high-level, general information. In the words of Neil Patel: Content is not a trend.Įven if your website doesn’t have the most modern design, you can start creating better content right now.īetter content, or good content, means content that your target audience actually wants to read. Start with the 3 steps outlined below to get started on becoming more effective in digital marketing TODAY. However, you don’t have to buy the whole horse and buggy right now. Yes, a digital marketing strategy is essential to companies hoping to compete in the modern market. Instead, my purpose here is to take the pressure off, so you don't have to start from zero with your Digital Marketing efforts and do everything at once. What I’ve put together here is by no means an exhaustive list of how to break into digital marketing. If you’re just starting to consider including digital marketing efforts with your standard marketing strategies, it can be daunting to think about where to begin. Digital Marketing simply means marketing efforts that are carried out online: through your website, your blog, social media profiles, AdWords, SEO, etc.īasically anything that serves the purpose of promoting your business and requires an internet connection can be included under the umbrella of Digital Marketing.Īlthough Digital Marketing includes a wide range of factors and facilitators, Digital Marketing Strategy is extremely precise. ![]()
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